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Hobert was very clear that if normal advertising methods were used, people would first think it was an advertisement and wouldn't bother to read it carefully.
Secondly, a large amount of space would be needed to explain what a light bulb is, what electricity is, and so on, and very few people would read to the end.
So it would be better to promote it lightly with this kind of apology, and it must be stated that the residents around Order Square had to complain to the relevant departments before they had to publish an apology in the newspaper.
But the light bulb only lit up yesterday, how could people complain so quickly? When did the bureaucracy of the Loen Kingdom operate so fast?
This was purely a show that Hobert had arranged in advance, but because the method was novel, it easily achieved the desired effect.
At this time, for gentlemen and ladies, newspapers are an important channel for obtaining information, so if everyone has time, they usually read most of the newspaper while eating breakfast, so they have topics to chat with colleagues.
So today in Backlund, most of the middle class knew about the experiment in Order Square.
And they used their limited knowledge to explain new things such as electricity and light bulbs.
This was a large-scale popularization of electrical knowledge, although the direction of the popularization was not necessarily correct, they spontaneously learned the basic knowledge of electricity and light bulbs.
When passing through Order Square, everyone would also look at the light bulb that was still lit in the center of the square.
Even during the day, its brightness was clearly visible.
For two or three days in a row, the topic of light bulbs was relatively popular.
But after four or five days, the popularity of this topic basically passed.
At this time, the Backlund newspapers published another piece of information, that a professor in the scientific community criticized the 'Earl's Light' factory, saying that their reports were untrue.
Because according to normal logic, the lifespan of a light bulb should not exceed ten days! Not only that, the lifespan of most light bulbs is only a few minutes, a few hours!
Then he began to list his data from some experiments, telling everyone the true lifespan of light bulbs, and telling everyone not to believe the previous false reports!
When the report came out, everyone didn't think much of it at first.
But in the evening, the Backlund evening newspapers followed up with a report, saying that the 'Earl's Light' light bulb factory had found the professor who made the critical remarks this morning, and made a 3,000-pound bet with him!
As long as the lifespan of the experimental light bulb can exceed ten days, the professor will have to compensate the 'Earl's Light' factory 3,000 pounds for reputational damage, and publish an apology in the newspaper.
If the large light bulb goes out within ten days, the 'Earl's Light' factory will donate 3,000 pounds to the other party for scientific research sponsorship.
This immediately made everyone start to pay attention to this matter again. First of all, this was a dispute and a bet, which easily aroused the appetite of gentlemen and ladies, as well as the curiosity to watch the excitement.
Secondly, this bet amount is the amount most likely to make the middle class fantasize. With their income, they certainly understand what 3,000 pounds is.
With this money, they would have their own set of housing, or rent a larger house, and own their own carriage, in short, it would improve their lives by a notch!
If the bet amount is 10,000 pounds or tens of thousands of pounds, it would indeed be more surprising, but they don't have a practical concept of this amount of pounds.
That night, many people ran to the square to ask how many days the light bulb had been lit, and the people who came to the square to watch were even more crowded!
The next day, the topic of 'Earl's Light' light bulbs became popular again, and everyone was discussing how many days the light bulb could last.
Some curious gentlemen would even visit their friends in the scientific community to solve their doubts and complete a middle-class social visit.
Many ladies also wrote letters to their classmates or friends with relevant knowledge to connect with each other.
The answers they got were basically the same. As the professor who criticized the 'Earl's Light' factory said, under normal circumstances, it is difficult for any light bulb to last more than ten days.
However, combined with previous reports, many people in the scientific community have guessed that the 'Earl's Light' factory should have found a new material for manufacturing filaments, and the specific results will have to be determined after this bet is over.
For a while, the relatively marginalized scientific community suddenly became a popular topic in Backlund.
At the dance or banquet held in June, be sure to invite a friend from the scientific community to explain the knowledge involved in this bet to everyone.
This will make the host very respectable.
And those scientific workers or scholars who are usually unknown are very grateful for this dispute, which has made them become very popular.
Nobles such as Earl Hall also began to pay attention to this matter. Earl Hall even pointed to the newspaper and said to his good friend Earl Wolfe: 'This is definitely a commercial advancement that can be written into business school textbooks!'
After Klein saw the relevant reports, he also muttered in his heart: 'No wonder the devotees of the 'Creator' regard the draft left by Emperor Roselle as a treasure. It does leave a lot of 'advanced' concepts in it.'
...
East Borough, 19 White Whale Street, this is a very dilapidated apartment.
Emlyn had been patiently squatting here for a day. Through the clues provided by Miss Magician, he had indeed found two targets in this hunting competition, Galis Kevin and Argos.
By dusk, he finally waited for Argos to leave, and now only Galis was in the room.
This was a very good opportunity. Emlyn waited for more than ten minutes and did not see Argos return. He decided to take action.
Emlyn covered the smell of his body by taking extraordinary potions and spraying potions, and then sprayed potions that could temporarily hide his body.
Taking out the 'Leymano's Travels', he first found the astrological interference ability belonging to the 'Astrologer', so that the other party's spirituality could not find him in time.
Taking a few deep breaths, Emlyn, who rarely participated in extraordinary battles, once again recalled the battle plan that had been deduced countless times in his mind.
The action began. He came to Galis's door at his fastest speed. The 'Leymano's Travels' was turned to the page with the 'opening' ability.
Emlyn pressed his palm against the wall and opened a virtual door without substance. He rushed in and quickly found Galis's location. At this time, the 'Leymano's Travels' had been turned to the page with the 'chaos' ability.
Galis didn't understand what was going on, and fell into a state of 'disorder'.
Emlyn quickly stepped forward, distorted Galis's cervical spine with the hand that didn't hold the book, and then pulled off his head with force.
Galis's headless body fell down, and blood spurted everywhere.
Emlyn's calm expression was quickly replaced by a look of astonishment. He looked down at the head in his hand in disbelief, and saw Galis's bewilderment. This guy didn't understand what was going on until the moment he died.
So simple? So easy? Although Emlyn was very proud, he didn't think he could kill a competition target so easily.
But the fact told him that it was that simple.
Emlyn glanced at the 'Leymano's Travels' again. What he used just now was not the demigod-level 'Disorder', but the 'Disorder' in the middle pages that could record the abilities of the 'Mid Sequence'.
After becoming a demigod, Hobert can also control the 'Disorder' at the Sequence 5 level. After all, three pages can record the abilities of the demigod level, so this 'Leymano's Travels' also records many 'lawyer' pathway abilities at the Sequence 5 level.
The 'Disorder' at the Sequence 5 level can last for three or four seconds for an Beyonder at Sequence 6 or Sequence 7, and Emlyn only used this much time from the beginning of the action to the success of the hunting.
In addition to emotion, Emlyn found a small wooden box and some waste newspapers from the house, and squatted next to him waiting for the Beyonder characteristics to be extracted.
Just after two or three minutes, Emlyn suddenly looked up at the door.
Although the house was full of blood, it still did not affect him smelling Argos's smell.
He's back so soon?
For a time, Emlyn was a little nervous, wondering how to deal with this situation.
Bang!
Argos knocked on the door outside, and then stopped making any noise.
Emlyn immediately understood that the other party smelled the blood and had noticed something was wrong in the apartment!
What to do? Rush out and solve him?
No, this will be seen and will be caught by official Beyonders.
Emlyn instinctively took out the potion and hid himself again.
He suddenly had an inspiration, put Galis's head on the bed, and hid himself in the corner, which made the room present a scene where the assassination was completed and the murderer had escaped.
As soon as he hid, the window on the terrace was opened, and Argos jumped in from outside.
In the room, Argos saw the body of his companion. He frowned at first, but when he saw the stack of newspapers and the small wooden box, his pupils shrank!
Not good!
Emlyn then remembered that he had forgotten to cover the wooden box.
Argos almost didn't think about it, and illusory wings grew on his back, and immediately flew to the balcony.
Emlyn quickly went to flip through 'Leymano's Travels'.
Pa~
But because he turned too quickly, he dropped it on the ground.
When he picked it up again, Argos had already flown out of the window, landed on the street in the surprised eyes of many people, and quickly fled!
Emlyn really wanted to slap himself at this time, and made such a low-level mistake!
But it was too late to chase him now. Emlyn was about to put away Galis's head and retreat.
Suddenly, he seemed to think of something, turned to the page recording the demigod-level 'Distortion', and he said to himself: Try it!
Once again injecting spirituality into the 'Leymano's Travels', the mysterious symbols recorded on this page suddenly distorted and disappeared into the void.
At the same time, Emlyn actually sensed Argos, who had run three or four hundred meters away!
He immediately 'Distorted' the other party's intention, turning escape into charge.
Argos, who was on the street, suddenly turned around and ran towards Emlyn at a speed that seemed to run out of afterimages!
Emlyn was stunned: It really works! That's three or four hundred meters! Not three or four meters, nor thirty or forty meters!
This is the ability of a demigod! It is estimated that if the demigod himself uses it, he may be able to attack targets within 500 meters!
Emlyn realized that he was too conservative just now. He should have used the demigod-level 'Disorder' outside the apartment, and then swaggered upstairs and entered the room to solve the target.
When he saw Argos running back with a look of horror, Emlyn finally breathed a sigh of relief, and once again gave the other party a 'Disorder', easily killing the other party.
Taking a few deep breaths, the strong smell of blood made Emlyn quickly regain his composure: It's over, it's another instant kill!
This made him realize once again that Miss Magician's background was not simple, and then Emlyn's mouth rose: 'No wonder the Ancestor asked me to join the Tarot Club, this is definitely a gathering prepared to welcome the end of the world!'
There were footsteps outside, and someone may have called the police.
Emlyn quickly began to clean up the scene, cleaning up his own traces to avoid being found by official Beyonders.
When he left with the target's head and Beyonder characteristics and got on a taxi carriage, he still had an unbelievable feeling when he recalled the experience just now.
...
On the night of June 9th, the ten-day deadline arrived, and Order Square became crowded again.
At 6 pm, the light bulb was on.
At 7 o'clock, it was still on.
At 8 o'clock, it was still on!
At 9 o'clock, the brightness of the light bulb was still normal!
No one knows who started cheering and applauding first. They seemed to be celebrating something, but they didn't know exactly what they were celebrating. In short, they felt like they had witnessed something!
Hobert in the crowd also applauded. He smiled slightly, but he knew what he was celebrating.
The next day, June 10th, the so-called professor published an apology to the 'Earl's Light' factory, saying that he had made a rash conclusion without understanding the facts, which had a very bad impact on this company that symbolizes Backlund's vigor and future, and so on.
At the end of the report, the professor also speculated that with the new technology found by 'Earl's Light', the lifespan of their light bulbs should be between 1000 and 1300 hours.
The gentlemen and ladies who read this report immediately calculated that if they use it for 2 hours a day, this light bulb can actually be used for 500 days!
Even if the professor's calculation is not accurate, 800 hours should be able to be used, right? That can also be used for 400 days!
Of course, it is impossible to use it on time and in quantity every day, and it will definitely be used more occasionally.
Then it should be no problem to use it for 10 months, and if you think about it, this lifespan is quite long.
So far, the topic of light bulbs has reached enough popularity.
On June 11th, a report on the official sale of 'Earl's Light' light bulbs once again fermented this topic.
The report stated that the products of 'Earl's Light' have been inspected by relevant departments and have passed all national standards certifications.
Although everyone doesn't quite understand those inspections and standards, they look very powerful.
The report also stated that in response to everyone's requirements and expectations, the 'Earl's Light' factory decided to pre-sell light bulb products on the 15th of this month.
In the first three months of sales, there would be dedicated sales stores, and after three months, the light bulb company would seek cooperation with major department stores.
Household light bulbs are priced at 6, 8, and 10 pence, depending on the brightness.
As for obtaining electricity, users around the Empress Borough borough can have electric wires installed for free, and only need to pay electricity bills regularly.
The cost of electricity, based on 3 hours of use per day, is about 1 and three-quarters of a penny per day.
For users in other areas, the "Earl's Light" factory can provide battery services.
Light bulbs and household wires are also installed for free. Each battery pack can power an 8-penny light bulb for about 20 hours. Specialized staff will come to the door to replace the batteries. The cost of each replacement is 1 soli and 3 pence, which is 15 pence.
However, each user using batteries must pay a deposit of 10 pounds. If electric wires are laid to the user's block, the wires will be laid for free, and the deposit will be refunded after a set of batteries is returned.
This offer will only last until September. After that, electric wires, lamp holders and other products will be charged a certain fee.
After some calculations, everyone came to the conclusion that using electric lights was only slightly more expensive than gas lamps!
And the cost of the light bulbs can basically be ignored, after all, it only costs 1 penny, or even less than 1 penny, per month.
The key is that replacing the new lighting tool is free!
Installing gas lamps and gas meters, as well as the corresponding pipelines, costs a lot of money. Currently, many Backlund landlords are reluctant to install a set of gas lamps in their houses.
After all, gas lamps and oil lamps are only slightly brighter, but the cost is several times higher!
Many people were excited after seeing this report, and felt that free installation was very cost-effective. The key is that the cost of lighting has not increased much!
At the end of this report, the "Earl's Light" factory stated that because the factory's initial production capacity is limited, only 10,000 light bulbs and supporting batteries and wires can be supplied before the 18th.
Many gentlemen were eager to try and wanted to buy a light bulb to try it out.
Fortunately, there are still a few days to discuss with the family.
Hobert certainly knew that the next few days would be a critical period for everyone's consideration.
Therefore, from the 11th to the 15th, reports about the "Earl's Light" light bulb never stopped.
There were the most direct advertising reports, as well as some reports carefully designed by Hobert.
For example, the advancement on the 12th was an anecdote about a coachman who delivered goods to the Empress Borough borough in the early morning and thought he was late. He rushed to his destination, but the person receiving the goods had not yet gotten up.
Because under the light of the light bulbs, the entire Empress Borough borough was as bright as day, and the coachman arrived more than an hour early.
In fact, with the current usage of light bulbs in the Empress Borough borough, it is far from reaching this level. Hobert's report is just conveying a message: nobles have already begun to use light bulbs on a large scale. This is a trend, a trend!
The report on the 13th was about a patrolman who heard someone shouting "catch the thief" while patrolling. He and the surrounding citizens who were awakened quickly surrounded and caught the thief.
According to the thief's confession, he had already broken into that house twice without being discovered.
But today he was discovered because the owner of the house, as a trial user of the light bulb factory, had just replaced the light bulb. In the bright environment, the owner discovered the thief's trail.
The thief repented: I really shouldn't have gone to such a bright house to steal things.
Hobert doesn't care whether the thief's direction of repentance is right or not. Even if everyone knows that this is his designed propaganda, it doesn't matter. The information he wants to convey has actually been accepted by everyone: after installing light bulbs, because the house is bright enough, thieves will have certain concerns.
The advancement on the 14th was in the story section of the newspaper.
There was a story of a young man who gained love because of the light bulb experiment in Order Square.
At this time, everyone realized that the light bulbs on the square had been lit for half a month, and still maintained normal brightness.
After half a month of preheating, it was finally the day of sale on the 15th. Dozens of sales stores were crowded with people, and tens of thousands of orders were received in just one morning.
The first thousand or so users who pre-ordered used light bulbs that night.
The reason why there were so few was because the electricians Hobert had trained at the beginning were not very skilled.
For this day of sale, in the past month or so, Hobert trained 300 electricians, and temporarily recruited 1,200 vagrants before the sale. Each electrician was equipped with 2 assistants, and the remaining 600 people were responsible for carrying and transporting batteries and wires.
For this reason, Hobert rented a large number of carriages. The carriages were all marked with the "Earl's Light" light bulb logo. In the areas of Backlund where the middle class was more concentrated, a carriage like this could be seen passing by on the street almost every once in a while.
Although the second batch of electricians has already begun training, Hobert is not in a hurry. Just install them at this speed, which can create a sense of scarcity.
The key is that if the installation is too fast, the power may not be enough.
The first large power plant built in the suburbs will not be completed until early July.
Before that, the only power plants providing electricity to the entire Backlund were the medium-sized power plant built in the manor and the small power plant near the Empress Borough borough.
Currently, electric wires have been strung on several main roads in the Empress Borough borough, and some nobles have already used electric lights.
There is also a group of nobles who are installing them, and the power consumption here will definitely increase day by day in the future.
Therefore, the medium-sized power plant in the manor mainly provides electricity for the entire middle class.
If the number of electric lights sold can be installed, it is estimated that the power supply will become tight in a few days, which is an even bigger problem!
As long as the large power plant in the suburbs is repaired, there is no need to worry about the power consumption problem for the time being.
Unless machine electricity and large-scale heating electricity are popularized, at most three large power plants will be enough to provide sufficient power for Backlund's lighting.
After a few days of sales, the popularity of light bulbs has not diminished, and the installation of orders has been scheduled until August.
Some nobles couldn't sit still and sought channels to seek cooperation with Hobert.
However, Hobert refused all invitations to dances, salons, etc., on the grounds of being busy.
The Viscount Glaint's house first became lively. It should be said that the mansion had never been so lively since his father passed away.
Earl Hall's mansion also became crowded, and Audrey was so annoyed that she simply hid in the manor in the suburbs.
Just when some people began to have some crooked ideas, preparing to put pressure on Hobert by destroying his business, a message came from the sea.
Everyone then realized that while Backlund was enthusiastic about light bulbs, a huge change had taken place on Longtail Island!
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