The Swarajya Party didn't just compete with the Indian National Congress; it surgically dismantled it. Adav deployed a multi-pronged strategy, leveraging every asset at his disposal.
First, he targeted their donors. Bharat Corporation, now a behemoth with vast financial reserves, began to subtly buy out the key financiers of the Congress. Through anonymous intermediaries, Adav offered their existing donors more lucrative business deals, preferential contracts, or simply better returns on investment, effectively starving the Congress of its financial lifeblood. Wealthy merchants, sensing the shifting winds of power and lured by the promise of greater profit, quietly abandoned the old guard.
Next, he poached their talent. The best organizers, the brightest young minds, the most effective public speakers within the Congress were approached with offers of better-paying jobs, opportunities for real influence within the Swarajya Party, or simply a clearer, more effective path to achieving their nationalist dreams. Many, disillusioned by the Congress's post-war impotence, readily defected, bringing their networks and experience with them.
Finally, Adav used his expanding media empire to expose the Congress's internal conflicts, its lack of a clear plan, and its perceived failures in securing genuine concessions from the British. Articles, disguised as objective analyses, highlighted the party's fragmentation, its reliance on outdated methods, and its inability to adapt to the new realities of post-war power politics. Without the unifying events of OTL (Our Time Line) – like Jallianwala Bagh – the Congress, already directionless, fractured rapidly. Its internal squabbles were amplified, its leadership challenged, and its base eroded. Within a few short years, the once-dominant Indian National Congress faded into political irrelevance, a casualty of Adav's calculated, surgical assault. The path was now clear for the Swarajya Party to rise, unimpeded.